Alder Hotel is a nature-inspired boutique hotel concept set in Portland, Oregon. For this project, I developed a cohesive brand identity that reflects the city’s organic textures, misty landscapes, and warm, welcoming atmosphere. The visual system includes a modern logomark, earthy color palette, and graphic elements inspired by evergreen forests and Pacific Northwest design. The result is a refined yet grounded identity that captures Alder Hotel’s balance of comfort, creativity, and connection to nature.